Future Energy – in the capital of Kazakhstan the first EXPO to be held on Central Asian soil focuses on the world’s future energy supply. Rich in raw materials, the country urges transition to a green economy and is regarded as a pioneer of renewable energies and energy efficiency in the region. 115 countries tackle the global challenge with innovative contributions on display at the EXPO. One of the pavilions commissioned by national company Astana EXPO-2017 presents selected reference projects – by both large groups and fledgling international start-ups. The design, graphic concept and overall coordination of the Energy Best Practices Area (EBPA) are the responsibility of the international creative agency Avantgarde, which also manages the Astana Contemporary Art Pavilion (ACAP).
More is at stake here than the worldwide energy supply. “We need a global rethink”, says Marc Ottinger, Head of Brand Image Design at Avantgarde. “This is a challenging subject which not only calls upon politicians and industry to tackle. The media, curators, agencies and other influencers must also do their part to changing perceptions. We hope that all these initiatives at EXPO 2017 in Astana will inspire further stimuli.”
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