The Tourism Authority of Thailand (TAT) is joining forces with Thai Airways International (THAI) to mark their 60th anniversaries in 2020. With a range of tourism promotions aimed at strengthening the kingdom’s positioning as a preferred tourist destination while promoting responsible tourism, in line with the global sustainable development goals.
In 2020, TAT aims to maintain Thailand’s position among the world’s top 6 in terms of global tourism revenue. The country’s overall tourism revenue is expected to increase by 10%, or about 3.71 trillion Baht, comprising 2.431 trillion Baht from international tourism and 1.28 trillion Baht from domestic tourism.
Under the 60th-anniversary collaboration, TAT will share with THAI marketing insights of its annual events; such as, the Amazing Thailand Marathon Bangkok (every February), World Wai Kru Muay Thai Ceremony (17 March, annually), the Great Mekong Bike Ride (around June or July), as well as international events including the Honda LPGA Thailand and PTT Thailand Grand Prix (MotoGP).
THAI will utilise the insights to promote travel packages on these events to specific target groups and offer added value by combining with TAT’s seasonal promotions. These promotions will include the Amazing Thailand Grand Sale and Thai Pass Plus – presenting a boarding pass on THAI and Thai Smile Airways for giveaway items or special discounts from participating shops and tourism establishments. TAT will also provide publicity support for THAI’s marketing activities.
THAI is launching the ’60 Days Countdown Hot Offer’ for its passengers travelling to Thailand from 1 March to 1 May 2020. Privileges will include special prices on Royal Orchid Holiday’s travel packages, including the ‘Explore Unexplored Thailand’ seamless travels on THAI and Thai Smile Airways, the ‘Customise Tour Experience’ tailor-made itineraries, and many other packages on ecotourism, community-based tourism and local culture experienced. Also, THAI will offer it’s Royal Orchid Plus members special privileges on mileage accrual and redemption throughout 2020.