Mr Tran Phong Binh, Deputy Director, Tourism Marketing Department, Vietnam Administration of Tourism, travel media briefing at the ASEAN Tourism Forum 2022.
Overview of the Media Press Briefing
In 2019, Vietnam tourism welcomed 18 million visitor arrivals, an increase of 16.2% compared to 2018. 85 million domestic visitor trips, an increase of 6%. Total tourism receipts were estimated at more than USD31.2 billion.
Vietnam tourism has received many awards. World Travel Awards, included the World’s Leading Heritage Destination, Asia’s Leading Cultural Destination, Asia’s Leading Culinary Destination, Asia’s Leading Heritage Destination, Asia’s Leading Destination, Asia’s Leading Sustainable Tourism Destination and awarded as World’s Best Golf Destination and Asia’s Best Golf Destination.
In the period 2020-2021, Vietnam tourism was greatly damaged due to the impact of the COVID-19 pandemic. After many years of continuous impressive growth, in 2020, for the first time, as a consequence of COVID-19, Vietnam received a sharp decline in the number of both domestic and international visitors. International visitors declined by 80% (reaching 3.7 million arrivals), and domestic visitors decreased by 34.1% (reaching 56 million visitors). In 2021, there were mostly no records about international visitors, and domestic visitors fell gradually by 29%. Since then, tourism businesses’ activities have been hibernating, several companies have encountered difficulties, and employees have had to leave their jobs.
Recently the tourism industry has made great efforts to implement many solutions to clear difficulties for businesses and employees. Government and the Prime Minister aims to support business recovery by looking at reducing land tax, reducing electricity prices, reducing or freeing sightseeing fees at many tourist attractions.
The Ministry of Culture, Sports and Tourism have issued Guidance 3862 on safe and flexible adaptation and effective control of COVID-19 in tourism, Plan 3228, to implement solutions to stimulate demand for tourism recovery. These plans have received a positive response from localities, businesses and people, creating a new trend spreading inspiration to discover safe and attractive destinations in Vietnam.
For international tourism, the Government has agreed to pilot welcoming international tourists with ‘vaccine passports’ to localities including Phu Quoc (Kien Giang), Quang Nam, Khanh Hoa, Da Nang, Quang Ninh, Binh Dinh, Ho Chi Minh City. The Ministry of Culture, Sports and Tourism has issued a temporary Guidance to welcome international tourists and launched the promotion campaign ‘Live fully in Vietnam’ to welcome back international tourists.
Vietnam tourism identifies five perspectives on recovery:
(1) Opening up to restore tourism simultaneously ensuring effective disease prevention;
(2) supporting businesses and employees to leverage momentum in the future;
(3) restoring both the supply and demand side of tourism activities;
(4) restructuring the tourism industry to accelerate the recovery process; (5) developing domestic tourism to improve internal resources for sustainable tourism development.
Information provided by the Vietnam Administration of Tourism.