The professional training programme of the 23rd MITM Americas will take place on the 17th October 2019 in the Hotel Nacional de Cuba. The programme will include 3 courses imparted by: Pablo Weil, president of COCAL; Raúl García, Director of MICE Training; and Betina Anzilutti, CEO of NOUN Eventos and Executive Trainer.

Three modules include: “Specialization in the Meetings and Events Tourism sector (MICE)”, by Raul Garcia; “How to creatively project our business meetings”, by Pablo Weil; and “Accessible events”, by Betina Anzilutti.

Raul García López will be talking about “Specialization in the Meetings and Events Tourism sector (MICE)”. Raul has 18 years of experience as an executive in the tourism sector with positions as, Director of the Meetings and Incentives Department in the Madrid Visitors & Convention Bureau, playing a major role in Madrid´s naming as the best MICE destination of Europe for 2018. Raul García López is currently the MICE tourism professor in the prestigious Universidad de Nebrija and Ostelea – School of Tourism & Hospitality, strategic consultant of the international tourism sector and entrepreneur with training programs in the tourism sector.

Pablo Weil will cover; “How to creatively project our business meetings”. Pablo is the current president of the Federación de Entidades Organizadoras de Congresos y Afines de América Latina (COCAL), the main association of congress organizers in Latin America; and Vice-President of the Asociación Argentina de Organizadores y Proveedores de Exposiciones, Congresos, Eventos Burós de Convenciones (AOCA).

Betina Anzilutti will cover the subject of “Accessible events”. CEO of Noun Eventos & Capacitación Ejecutiva, Betina has for over 20 years been in charge of qualifying executives in the Latin American MICE tourism industry. With over 100 classrooms in Argentina, Betina over the last 10 years has taken her talent to: Mexico, Peru, Colombia, Ecuador, Panama, Costa Rica and Chile; as well as online lessons (e-learning).

This course has been specially designed to improve the competitiveness of the companies in the sector. Participating exhibitors will receive a certificate that will guarantee you access to superior courses at special rates to complement your professional qualifications.

MITM Americas has consolidates itself as the most important event for professionals in the meetings, congresses and business travel tourism industry, becoming a benchmark for business generation. Thanks to the strict vetting process of our hosted buyer program, your ROI is guaranteed.

The MITM System

Since 1997, MITM Events has developed The MITM System in 50 editions in 37 cities of 18 countries.

The MITM System, maximum business generator, guarantees the ROI thanks to an exceptional networking program and the quality of buyers; that enables agendas to be met within a 99.99% guaranteeing the exhibitors investment.