The “ Vienna – A luxurious journey.” film provides a special insight into the city’s opulent soul and reveals some of the most luxurious sides to the capital. Straight from the Freudian playbook, the video draws on a dreamlike interplay of elegance, materiality, and sensuality to encourage people to visit Vienna.

Like no other city in the world, Vienna is synonymous with the high art of enjoyment, art, and artisanship. The Vienna Tourist Board has now upped the marketing ante with a new image video showcasing the aspects of the city that will appeal specifically to international luxury travelers. 

The Vienna Tourist Board first started making a concerted effort to target the international luxury segment in 2011 with a range of activities tailored to selected international markets, as well as through workshops designed to keep partners in incoming markets up to speed on all the latest developments and to leverage synergies. Many of Vienna’s top purveyors of luxury goods and experiences appear in the new video. The illustrious locations featured include the Vienna State Opera, the Kunsthistorisches Museum Vienna, Hotel Sacher, and the Spanish Riding School. 

Vienna’s focus on the luxury travel segment recently earned it formal recognition – with the Most Desirable Destination 2021 award from luxury travel network Traveller Made®. The Austrian capital saw off stiff competition from Zurich, Japan, New Zealand, South Korea, and Australia en route to picking up the coveted title in the Preferred Destination category. 

Vienna – A luxurious journey.

Agency: seite zwei 
Creative and art director: Stefan Mayer 
Art director: Marcus Zoller 
Film production: Kaiserschnitt GmbH 
Director: Gabriel Hyden 
Music and sound design: un.studios

© WienTourismus/ Paul Bauer

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